Source: Flickr A political brand is the same as a corporate brand . Both try to carve out unique identities. They seek to evoke positi...

Source: Wikimedia , Flickr The 2012 presidential election was historic for many reasons, not least of which for the quixotic logos tha...

After months of campaigning and strategizing, the 2012 presidential election has finally arrived. We have been fascinated by the candidates...

Source: Obama For America ; Romney For President The mantra in bare-knuckle politics is to define your opponent before he can define ...

Our students are obsessed with Buddy Roemer . They ask about him ad nauseum, scrutinizing his polling prospects and monitoring his debate in...

We've been taking a look at the 2012 presidential candidate logos since this summer. We've been trying to imagine how a slogan and ...

During logo deliberations, a fledgling campaign must weigh its desired message against its candidate’s name recognition. “ Newt ,” for examp...

Conservative radio host and businessman Herman Cain recently harvested a bale of positive press after leaping into first place in October...

Source: Wikimedia Commons When writing a standard five-paragraph essay or creating a visual aid , our students have a vast array of...

Three-term Texas Governor Rick Perry entered the Republican race for president comparatively late, given Mitt Romney's seeming campa...

Former Speaker of the House Newt Gingrich has so far faced a rocky rollout in the formative months of his presidential campaign. After staf...

Congressman Ron Paul has been the loyal Libertarian warrior for many years, serving 12 terms in his Texas district and now waging his third...

Former Minnesota Governor Tim Pawlenty has been preparing for his presidential run for several years. We assume, therefore, that his messa...

The marketing of Congresswoman Michele Bachmann’s presidential campaign is built around her own persona. Her headshot is featured prominen...

Former Utah Governor and Ambassador to China Jon Huntsman has by far and away the most innovative web design among those seeking the 2012 ...

Former Massachusetts Governor Mitt Romney received a lot of attention when his official 2012 logo was released. The striped “R” was compare...