Friday, February 5, 2016

The Power Of Visual Rhetoric - Using Kinetic Typography To Learn About Black History & Civil Rights

Source: Versa

Kinetic typography and motion graphics are bringing to life the soaring oratory of the Civil Rights Era like never before. During the 1950s and 60s, many landmark speeches stood out in their power to persuade the conscience of a generation. The Reverend Dr. Martin Luther King, Jr., in particular, crafted brilliant language to inspire a burgeoning movement and to convince an at-time reluctant populace. During February’s African American History Month, the words of Dr. King are widely studied. Yet rarely before has the rhetoric of his writings emerged in such vivid portrayal as in the motion graphics below.

Kinetic typography is the combination of motion and text. Via animation, fonts take on lives of their own, scaffolding or cascading across canvases with the addition of music and/or narration. The zoom of calligraphy and the staccato of letters become at once mesmerizing and educational.

Dr. King’s addresses, when read quietly for homework, do feature his eloquent use of classical references and repetition. In silence, however, they do not achieve their most compelling effect. Like Shakespeare, his verses are meant to be heard, to be experienced, to be savored.

Source: Ryan Blackwell

When Dr. King’s words appear in the dynamic interplay of typefaces on the screen, the music and color and locomotion all elevate his passages to new heights. They take on an urgency, a potency of expressiveness, and a linguistic might. They crystalize the commitment of the freedom fighters pushing for fair housing, fair employment, fair public service. They honor the ardor of those who sacrificed much for so many.

The three videos in this post contain engrossing representations of Dr. King’s most moving rhetoric. In each case, he builds phrases and arguments in a powerful crescendo about human dignity and natural rights. His “I Have A Dream” speech may be his most famous, yet his final speech, “I’ve Been To The Mountaintop,” and his final sermon, “The Drum Major Instinct,” may together feature his most masterful craftsmanship with verbiage and values, rights and reason. By adding motion, the designers of these videos bring Dr. King’s messages to life.


The Drum Major Instinct (visualization by Versa)


Martin Luther King (kinetic typography) from versa on Vimeo.

I've Been To The Mountaintop (visualization by Ryan Blackwell)




I Have A Dream (visualization by Deco, EMAV 2012)




For more resources and ideas about lessons for African American History Month, check out "Let's Talk About Race."

21 comments:

  1. Congratulations on your site! Really, it's great and as I saw in the first positions is true that sharing and site interface is really a boon for the work style. Really a big thank you!

    voyance gratuite ; voyance gratuite par mail

    ReplyDelete
  2. Thanks for sharing the most useful piece of post. Yes, even though the technology has been developing each day to new heights, none of them are using it in a right way to gather the knowledge. Since, i have been working in custom research writing paper office, i could see that most of the present generation children, students and youngsters are approaching us to get their writing works to be completed. In those, they had got the essays and articles about the Martin Luther King Jr. too. So, at least hereafter on reading this article, they will be able to know about the need and importance and power of visual rhetoric.

    ReplyDelete
  3. I have been following your blog for some time now and have found it quite informative and also interesting and you have very nice way of expressing the article.Looking forward to another article.

    ReplyDelete
  4. Personally I think overjoyed I discovered the blogs. training schools

    ReplyDelete
  5. This blog is so nice to me. I will continue to come here again and again
    Good luck

    ReplyDelete
  6. That’s a nice site you people are carrying out there.
    essay writing service

    ReplyDelete
  7. I just found your site and wanted to say that I have really enjoyed browsing your posts.In any case I'll be subscribing to your blog and I hope you post again soon.

    ReplyDelete
  8. his is an awesome article, thank you for sharing.
    Regards,Animation Studio in Hyderabad

    ReplyDelete
  9. I am overwhelmed by your post with such a nice topic. Usually I visit your site and get updated through the information you include but today’s blog would be the most appreciable. 토토사이트

    ReplyDelete
  10. Hi to every one, it’s really a pleasant for me to pay a visit this site, it consists of useful Information. Appreciate you sharing! 스포츠토토

    ReplyDelete
  11. Say, you got a nice blog. Really looking forward to read more. Fantastic. 바카라사이트

    ReplyDelete
  12. Enjoyed every bit of your post. This is one awesome article post. Major thankies for the article. Cool. 파워볼

    ReplyDelete
  13. WOW just what I was looking for. Came here by searching for quest bars cheap 카지노사이트

    ReplyDelete
  14. I’m very pleased to discover this site. I want to to thank you for ones time for this particularly wonderful read!! I definitely savored every part of it and i also have you saved as a favorite to see new information on your blog. 메이저놀이터


    ReplyDelete
  15. webgirls When it comes to fighting yeast infections, affected individuals often times have their work eliminate on their behalf. Simply because yeast infections can readily grow to be constant and continuing. Knowing that, in this post, we will existing a selection of some of the best verified candidiasis therapy and avoidance suggestions all around.

    ReplyDelete
  16. https://gameeffect.xyz Many individuals have adored the video game of baseball for years. There are actually followers all over the world, from specialized tiny-leaguers to perish-tough spectators. This information has ideas to show how enjoyable baseball really is.

    ReplyDelete
  17. https://gamezoom.xyz Acquiring a work out partner can drastically enhance your muscle-creating effects. Your lover can be quite a important supply of motivation for adhering to your workout program, and driving you to definitely optimize your attempts when you figure out. Possessing a reliable partner to work through with will also help help you stay secure because you will usually possess a spotter.

    ReplyDelete
  18. https://gameboot.xyz You can see them on periodicals and so on TV, people who appear like their hands and thighs and legs will explode as his or her muscles are extremely huge! There is absolutely no will need for you to acquire your system to this level if you don't want to, as being the simple strategies in this post will help you to build muscle mass in a healthier manner.

    ReplyDelete
  19. Searching for online class help near me? Take your online classes has the do my class for me who provide instant help with online classes, courses & exams.

    ReplyDelete
  20. Binance Clone Script is a bug-free & multi-tested Crypto Exchange Script executing functionalities similar to Binance and assure the digital currency trade of top leading cryptos like bitcoins and other crypto tokens, NFT. Hivelance offers a Market-ready Binance Clone Script that allows bespoke of the World’s leading cryptocurrency Exchange like Binance based on user requirements. Our pool of experts who have designed and developed Binance clone script along with advanced trading features using cutting-edge terms.Hivelance’s Binance Clone comes with the stunning core features and functionalities like Buy, Sell/Trade, derivatives, rewards, Referrals & Gift cards, DEX, P2P and more, For details visit here Binance Clone Script

    ReplyDelete