Perry's design is inoffensive, but it does not strive for any added value. It fills a space on a podium, but it likely would not resonate with any undecided voter. Much like the hasty entry of Perry himself into the race, his logo seems eclipsed by the silhouette of his own outsized bluster. If he continues his stand at the top of the polls, we would not be surprised to see Perry's team tweak its current image and enhance its visual significance with additional mottos, symbols, or niche references. At the very least, Perry's impulsive brand reinforces his key differentiation from the overly workshopped, corporate stiffness of opponent Mitt Romney.
Check out our other posts about design and education in the 2012 election.