It's hard to overestimate the effect of a well-chosen font. The right typeface can convey immediate meaning, in its contemporary sleekness or its Old World script. The positioning of words amid other visual elements can unite a graphic and can help communicate an overall message. Sometimes, we give our students strict parameters, such as the timeless "double-spaced 12-point Times New Roman" requirement for basic research papers. At other times, we guide them in moderation of hues and serifs, in order to be visually interesting without being visually disturbing. One of the reasons we like Prezi so much is that its templates limit font options. This helps reinforce the notion of restraint in design schemes. We also, though, find ourselves occasionally encouraging students to experiment with fonts, in order not to fall back on the lazy default or the predictable choice.
|Source: Simon Garfield|