|Girl Scout Innovation Badges|
Source: Fast Company Co.Design
The most intriguing of the new insignia are the innovation badges. Fast Company’s Co.Design blog recently featured a terrific write-up, by Lauren Pollak of strategy consulting firm Jump Associates, entitled “What Designing The New Girl Scouts Innovation Badges Taught Us About Raising Leaders.” Pollak smartly positions the logos' designs within the overall context of empathy and learning. We strongly encourage you to read the entire piece, which is fascinating in its support of empowering education for young women.
|Source: Original Champions of Design|
|Digital Movie Maker Badge|
Source: Daily Mail Online
|Source: Main Street; The Girl Scouts|
We apologize, by the way, if we have misused any nomenclature for the various levels of scouting. Also, we also recommend this clip of CEO Anna Maria Chávez explaining how the Girl Scouts are modernizing. One thing is for certain: the Boy Scouts are now officially behind the times.