"Personal branding" used to be a self-help platitude for acknowledging one's inner magnetism. Now it refers to the way individuals or groups are perceived by the world at large. Each generation, for example, receives a mainstream label based on vaguely defined epochal traits. Today's teens, however, are not easily pigeon-holed. It's no wonder that the amorphous modern IDs of "Generation X" and "Millennials" can't compete with snappy historical monikers like the "Lost Generation" and "Baby Boomers."
|Source: Online Graduate Programs and Fast Co.Design|
Basil C. Puglisi, Executive Director for Digital Brand Marketing Education, argues that social media sites are like dating sites, where a combination of networking and sharing can help shape the persona one puts forward. The Student Branding Blog aims to help young people mold this individual positioning with advice and tools. Nick Nanton, who aids Hollywood stars in defining their celebrity trademarks, notes that "persistence pays" in not being afraid to "reinvent yourself."
"Teachers are currently represented by uninspiring, childish visual imagery. Images like apples, chalkboards, and the ABCs neither revere the profession of teaching nor do justice to the intellectual and creative development teachers help guide in students of all ages."Hyperakt came up with new imagery to evoke connectivity, discovery, and process. The new branding effort envisions teaching as "connecting the dots."
A nice primer for students is the video "Personal Branding - What Color Is Your Brand?" from William Arruda at Reach Personal Branding. This easily digestible clip features plenty of nuggets about marketing and color associations. It is perfect for a media literacy lesson or for students to watch before creating their own insignia.
For tools and websites to create customized student logos, check out our resources page.
Other resources for students include:
- How To Build A Winning Brand, by Craig Reiss
- A Virtual Route To A High-Quality Brand, by John Williams
- World Changing Brand Design That Works - 5 Case Studies, by Andrew Shea