|Source: The Learning Web|
- Most information today is delivered visually.
- Most students self-identify as visual learners.
- Many students, in fact, are not visual learners.
- Many students, therefore, are actively working (or studying) against their own educational self-interests.
- Teachers can restrict visual inputs, such as laptops, iPads, smartphones and SMARTboards, to only a few select students, and, at the same time, they can rebuke children for visual proclivities and enforce more inherent auditory or kinesthetic learning styles.
- Teachers can increase instruction in visual tools.
|Source: Visual.ly, Cragin Design|
Marc Smiciklas, a digital strategist at Intersection Consulting, has a new book about The Power Of Infographics: Using Pictures To Communicate And Connect With Your Audiences. In it, he discusses the science of visual communication. In a terrific related blog post, Smiciklas notes that in order to negotiate information overload, the brain typically discards 99% of incoming sensory information, unless it is deemed novel or unfamiliar. He also cites a study from Robert Lane and Dr. Stephen Kosslyn that claims visual stimuli have value based on their "processing efficiency" and "expressive potential." Effective images, therefore, should provide detail, lay down context, clarify complexity, and reduce learning times. Infographics neatly fit these criteria for emerging learners, especially in navigating details and enhancing learning efficiency.
|Source: Marc Smiciklas|
For teaching resources, check out our library of infographics, arranged by subject. Or check out our graphicacy page, with more articles and research.
We also recommend these resources for further reading:
- Visual Thinking Tools, from Sheila Pontis
- Data Art vs. Data Visualization: Why Does A Distinction Matter?, from Stephen Few
- Visual Thinking: Using Pictures to Get Your Ideas Across, from Jeanne Ably