Sunday, July 7, 2013

The Internet, Advertising, And Transliteracy

Source: Epipheo
The organic way information is set in motion on the Internet is changing advertising into a dynamic, shared experience. With images at its core, the designing of information specifically for the web is altering how we think and how we respond to that experience. Digital advertising can reach large audiences, and it is perhaps the fastest growing sector to master the art of transliteracy.

Digital messaging pushes us to think differently when we come into contact with it, because the technology has the ability to manipulate the media across platforms, on devices, and by people. It’s also far more interactive. Participants can also quickly share what they unearth with others, and we don’t just mean one-to-one. We can reach hundreds, if not thousands, with one tweet, Facebook like, Linkedin group, or blog post.

The motion graphic from Epipheo called “How the Internet Is Changing Advertising” is a good resource to help learners understand the impact of marketing information on the web and its effect on an audience.

It is self-promoting to be sure, but the message is clear. The value of the image in communication and design is a game-changer for advertisers. Motion graphics, video, and interactive infographics are made specifically for the web. These eye-catching and engaging deliveries to endorse or advance an idea or product are one of the fastest ways to push out a message. Their proliferation on the Internet is pervasive, and advertisers depend on their discovery.

The hope is that our discovery of them gets shared with our followers, friends, and connections. As a result, the encounter takes on a familiarity and a likelihood that others will share that experience even further. Essentially, our connections ultimately broaden an advertiser’s reach. This is why continuing to reinforce the skills of media literacy is so vital to our learners.

The seamless shift of information, the slickness in its design, and the appeal to the viewer’s sensibilities as something familiar make it difficult for learners to separate fact from fiction. Media messages on the web, just like any other, are designed to attract and promote. Our kids need to know this, and we need to continually reinforce it.

Ironically, this post about this short motion graphic from Epipheo will be shared with our readers and followers. It will no doubt promote its message about having an epiphany that will lead to other epiphanies as its closing message purports. We like the message about have an illuminating discovery to think differently about things. In doing so, be media savvy. Check the source, look to see if it’s an advertisement, and don’t be fooled by the creativity. We’ve moved from being passive viewers of information to wanting to communicate what we encounter with others. That’s okay; just take a minute to evaluate it.


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