The branding of the 2014 Sochi Olympics has taken the typical TV blitz to new, technological heights. While the Winter Games cannot compete with its flashier Summer cousin, the creative minds behind Russia's visual presence have devised some elegant interactives to engage viewers around the world.
The 2013 logo underwent numerous changes and focus tests before settling on a revolutionarily modern template. The designers eschewed the traditional notion of an actual emblem or icon and instead opted for a web banner that could be deployed across an array of digital platforms and posters. In fact, the graphic scheme with the ".ru" extension is itself an advertisement for the online site. The idsgn blog nicely highlights the forward-thinking approach of this insignia.
It remains to be seen where Sochi will rank among the best and worst logo designs in Olympic history. The 2014 crest does not renounce visual flourish entirely. Indeed, the maya blue hue and the clever mirroring of the date beneath the city, as though reflected in ice or a glacial pool, echo a gelid coolness befitting a crafty contemporary Games.
|Source: Sochi 2014|
For other avenues to follow the Olympic action, the Sochi site offers an interactive app for most smartphones. It also includes a regularly updated media gallery, with videos and photographs to chronicle the spectacles.
For other ideas and tools about teaching with the Olympics, check out: