Tuesday, May 20, 2014

Create Your Own Motion Graphics - Adobe's App For Making Explainer Videos Is Child's Play

Adobe Voice may be the app we've been waiting for. This effortless video creator may finally fulfill the promise of tablet computing. With a simple, intuitive interface and clean, effective visuals, the Adobe Voice app allows anyone to design animated videos in minutes. It finally turns the iPad into a seamless device for content creation, not just content display or interaction.

Source: Adobe Voice
We made the video above, entitled "Why Writers Write," in only 15 minutes. We actually made it just to experiment with the themes, music, and symbols, and we now see even more potential for producing instructional clips or flipping our lessons. This week, we're even going to turn the app over to our students and let them design videos to review together for final exams.

David Pogue at Yahoo! Tech has a terrific write-up all about the possibilities for using Adobe Voice in making explainer videos. Sometimes called motion graphics or video infographics, these short animations combine icons and text to communicate a message. Often employed for online marketing purposes, explainer videos are perfect for the classroom. They blend voice, image, and language into compelling presentations for students to learn. For more information about the definition of explainer videos, check out the clips below from Column Five and Plainly Simple Studios. As Column Five notes, motion graphics like these achieve the "dual channel hypothesis," in which the brain receives information through both the eyes and ears. Learning tools that can tap into both modalities have greater effectiveness in fostering understanding.

Pogue's piece in Yahoo! Tech outlines all of the easy steps in choosing a layout, selecting a template, adding icons, pictures, or text, choosing music, and then publishing. The app automatically searches images from the public domain, and it even generates a credits page at the end. The app's tutorial can lead any user, teacher or student through the painless and exhilarating process.

With such a quick and open-ended interface, the capabilities for Adobe Voice in the classroom are incalculable. Young entrepreneurs can plan advertisements. History students can make multi-sensory travelogues. English learners can design book trailers. Scientists can explain chemical processes. Foreign language students can demonstrate spoken understanding with written text and oral comprehension.

Every video is linkable, sharable, or embeddable on any platform. Best of all, Adobe Voice is free.

48 comments:

  1. This app looks great! Love the writing video. The credits page at the end may indeed be "what we've been waiting for." So many of these apps pull images from the web without sourcing them. Thanks for the info!

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  2. Great post. You know we all think about this very topic.Sometimes called motion graphics or video infographics, these short animations combine icons and text to communicate a message.TCFC is motion graphics studio that provides world class motion graphics solutions.

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  3. This is one of the most informative articles on the internet about explainer videos. Our brains feed more on visual content than textual bombardment. That’s why companies focus on creating explainer videos , to relay content in a visually appealing format.

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  6. Great thoughts! I did not know kid are capable of creating a cute animation, but in reality this kids play stuff is a marketing tool which is called explainer video production. Wherein, it helps to explain everything about the website. however this video, must have good quality script, good choice of animated images or type of genre of animation (whiteboard, interview, and others) , voice recording must sound professional and can clearly understand. Well Also, in this stuff you are not just telling but rather you are showing them who you are what your site is and what you offered and your advantage among the others.

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  9. Conversion rate of explainer video website is 54% more than text oriented website.

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  11. Well honestly before reading this post I have no idea that there is something like this and this app is seriously very good. I will too use this app to make a video. Thank you so much for sharing this with us.
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  13. Explainer videos are a great marketing tool because they provide a visual aid when explaining your concept make explainer video that is short, cool and convert

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