|Source: Bachmann For President|
The “H” in her name is emphasized, in a nice, uplifting banner wave, but the branding oddly singles out a middle letter rather than a marquee initial. Still, Jon Huntsman would have been better served to mimic Bachmann’s optimistic and distinctive “H,” rather than his disjointed Tribeca block lettering.
Bachmann succeeds where others falter, because her campaign understands the message it seeks to convey and, therefore, uses its visual components to reinforce these subtle communiqués. A design should be inseparable from a candidate’s persona. In this regard, Bachmann is ahead of the pack.
Check out our other posts about design and education in the 2012 election.