A terrific introduction to the history of branding comes via the stellar PBS Off Book series. "The Art Of Logo Design" features artistic insights about the evolution of branding, as well as interviews with experts in bygone "marketing." The PBS mini-documentary about Typography also beautifully expresses the basics of visual presentation.
A great activity for all range of age groups is to consider the "Branding Of America - Guess The Name." This fun exercise rewards the conscientious shoppers and the billboard watchers in our classrooms. It also helps our students become more attune to how corporations are targeting young buyers.
For a contemporary survey of creative promotions and crisp designs, we've been watching a 2011 video from the MSc Brand Leadership team at Norwich Business School. Entitled "What Is Branding?", this brief clip elegantly captures the fundamental concepts of graphic communication.
We also recommend two superb galleries of well-curated media literacy and typography examples. For further reading, we suggest the following resources: