Monday, February 9, 2015

Creating Logos With Students - Understanding Visual Metaphor And Symbolic Meaning

Source: DesignMantic (click for full-size image)
Logos are short-hand, visual cues that companies use to evoke their brands. Effective logos represent automatic associations between a corporation and a customer. They connect a unique icon with an emotional reaction.

This type of tidy pictorial design can also be employed to winning effect in the classroom. Students can use logos to study visual metaphors and symbolic meanings. They can experiment with thesis and synthesis, in boiling down a range of meanings into a concise, original image.

Source: ASIDE 2015
History students, for example, can sketch logos to embody specific presidents or time periods. We had our U.S. history classes brainstorm logos for the era of the Great Depression. The designs featured in this post range from a juxtaposition of the Empire State Building going up while the stock market goes down, to a financial Dust Bowl of lost dollars.

In studying literature, learners can similarly design logos to accompany a book or a character. It's no surprise that the Hunger Games mockingjay pin became so popular among fans. Science students can draft logos for key principles or elements, or global thinkers can draw emblems to capture current events.

Source: ASIDE 2015
By translating their understanding into self-created icons, students can climb a level in their comprehension, from decoding to encoding. They can capture the essential significance or recurring tropes via clever designs that will in turn help educate their peers.

Steps for creating logos with students:
  1. Begin by having learners identify logos and brands from current media. We use these sheets of letters and symbols as games to get students excited and to introduce the range of possibilities.
  2. Invite students to rank their favorite logos and explain why some stand out in their minds. For example, we had children rate the logos of presidential candidates in 2012.
  3. Introduce some tips for contemporary design. DesignMantic has a helpful infographic of the "10 Commandments Of Logo Design." FastPrint also offers a terrific infographic about "How To Design The Perfect Logo."
  4. Ask them to brainstorm the key characters, themes, or takeaways that they would want a logo to evoke.
  5. Finally, give them a range of tools to use, from hands-on pen and paper to visual apps like Pencil by FiftyThree.
Source: FastPrint
Above all, a logo should present a clear, somewhat unexpected relationship between picture and subject. The video below, "49 Years Of Super Bowl Logos," reveals how images can evolve with the times to add layers of significance.

For further ideas, we recommend:


  1. This is a wonderful and impressive information you have shared here. Thank you so much for sharing it. Custom Logo Designs

  2. The blog is really great and it was nice to read. I am recently working in online scholarship essays company. In this information is wonderful and i will get more writing information from it.

  3. I read your article and agree that some tools may beneficial for the logo creation. Some steps to create a logo with students are more useful for new logo designers.

  4. Great informational resource! Using symbols and icons in a logo is very important to make it perfect as well as to differentiate from others existing logos.
    The steps you used to make logos with students is very effective and result oriented method .Every designer should follow this process to make Designing logos perfectly.

  5. In my opinion creative logo designing is little bit difficult rather than the simple logo designing. some Custom Logo Design Companies do great creative logo designing with their professional designers.

  6. Nicely Drafted Article, It makes easy to understand the meaning of various symbols while creating a Logo Design. From fresher to a professional some of the mentioned tips are really helpful.

  7. Thanks for sharing this great article! That is very interesting I love reading and I am always searching for informative information like this. Web Design Miami

  8. Great article as usual. A big thank you for all you us share.

  9. Success begets success and so you require custom logo designs for your team product and business. SP Design House is consistently being rated as the best online logo design company with 10 out of 10 rating in the review section.

  10. your blog is really good. useful content. Thanks for posting.I have similar page Kindly visit my page also.Apps Translation Company|Translation Services

  11. its such a nice blog.its really usefull information about good. professional logo design companies

  12. Thanks for the valuable feedback. I think that strategy is sound and can be easily replicable. Great posts. I love this article.
    Professional logo design services

  13. I’m really impressed with your blog article, such great & useful knowledge you mentioned here
    custom logo design

  14. Thank you for sharing such a informative information with us. Keep on sharing the blog like this.

    PhD Thesis Writing Services, Dissertation Writing Services & Research Paper Writing Services

  15. Its your useful information for new comers in the field of logo design.

    Custom logo Design Packages

  16. seo service london Your words are not only beautifully written but incredibly powerful. Your courage and spirit is an inspiration


Related Posts Plugin for WordPress, Blogger...

Pin It